Be aware also that if you run someone else's app, your company name will take on their name instead!
I found this out when I ran one of ampos' tests for Pixi. I compiled for pixi from his code and all was fine, but when I next compiled for my game, the webOS ipk had his name.com as the distributable file, despite my name being encoded into the app before I ran his file. I had to change it back to iprice in the Options tab.