I have just got working at last, a direct link from your IOS app to the appstore review page.
Its hard enough to get reviews for our apps as it is, but this takes the user DIRECTLY to the page
NETWEBEND "itms-apps://ax.itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?type=Purple+Software&id=398408081"
Obviously you need to change the software id to your own app e.g. at the end of the line, replace
Software&id=398408081 WITH Software&id=YourAppID
You can find out your appstore id by right clicking on any itunes link to your app and "Copying link".
Also just worked out....
NETWEBEND "itms-apps://ax.search.itunes.apple.com/WebObjects/MZSearch.woa/wa/search?media=software&term=pp%26e%20limited"
This brings up an appstore search for all apps by my comany (pp&e Limited) Obviously I had to use URL encoding for the & and space, but for such as "GLBasic" it would be simple, e.g.
NETWEBEND "itms-apps://ax.search.itunes.apple.com/WebObjects/MZSearch.woa/wa/search?media=software&term=glbasic"
Hope this helps
leginus