I agree which is why I put the 17+ rating on it. There are other very similar apps out there and women in Bikinis is hardly porn.
Ok, here is the entire response from Apple:-
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, the content of your app is inappropriate for the App Store. Please see the attached screenshot/s for more information.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.
When resubmitting your revised binary, please ensure that your Application Rating is consistent with the content and nature of your app. A 17+ rating is required for apps which include content such as intense offensive language; frequent or intense cartoon, fantasy, or realistic violence; and frequent or intense mature, horror, and suggestive themes. This is also required for sexual content, nudity, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17.
You can learn more about Application Ratings by reading Getting Started with Parental Controls on iPhone OS 3.0.
Here are the pics I submitted. The first one is the one they attached to the rejection.



As way of comparison, here is another app that is on the store now.
http://itunes.apple.com/us/app/hooters-calendar-sexy-screen/id348745845?mt=8Personally I don't see the difference.
Any ideas of what to say? Point out the Hooters app and ask what they did different that allowed them on the store? Being polite obviously and requesting the information so I can learn from it blah blah blah etc. Anything to satisfy (fnarr fnarr) the 17 year old trainee on the other end obviously following a bunch of tickboxes religiously on a sheet...
As for not focusing on it too much, is a bit difficult with my app really (each level is a slider puzzle of a woman in a bikini). On the other hand unless the Hooters app then gives us knitting advice too then I can't see how they can avoid what is basically a seedy app (wipe soap off the screen to reveal a woman in a bikini)...
Honestly I thought the English were prudish...
Cheers